‘Brand New’ critique Auckland City logo…

Auckland City Council’s contentious new logo

I know, I know, it’s not new… And to be perfectly honest, but neither is the review – I was merely browsing through their brand/logo critiques and my dear city popped up.

Read the article here: “Auckland Sets Sail into the Abstract”.

Their conclusion is that the new mark is striking, the type is weak, and it’s trendy enough that it will probably get dated very quickly. Oh, and Triangle TV can go fuck themselves.