Brilliant Lego Adverts

Some characters are so iconic that even representing them as the simple bands of colour, they’re instantly recognisable. I have such powerful, fond memories from my childhood of Lucky Luke & the Dalton Gang; Asterix, Dogmatix & Obelix; Ber & Ernie; and so on, that I recognised all of these instantly. Amazing things, brains.

It’s interesting to note how completely contrary these designs are to the modern approach to Lego, where they appear to design specific pieces for single uses – which is nothing like the approach they used to take, where the creativity was in making something from universal blocks, not in merely being able to follow a blueprint.

Compare these characters to bionicles, for instance.

//via Creative Criminals