Would call a plan that costs “$99” the “$100 Package” and charge “$198” for their “$80 Package”? No one, that’s who. Because no one else is Vodafone.
The trick is of course revealed when you click through to the next page and discover that the price in large print is for setup and the hardware bundle – the package name refers to the monthly fee. Anyone else would have made that clear with 2 or 3 additional words on the page, or at least somewhere in the main copy on the page, but Vodafone just isn’t anyone else, now, is it?