Tears before gametime.

It’s not often (it’s not ever) that an advert for a computer game will bring a tear to the eye, but one of the Halo 3 ads completely nailed me.

And here is another Halo 3 advert – the same diorama again, and not even a second of gameplay footage. Just a moment in time, frozen. Then, in silence, a hint of a glimmer of motion – and with the move of a head, you can feel that the tides of fate have changed once again.

These people are geniuses. Not only do I want to play this game, but I want to see this movie.

Not taking anything away from the filmmakers behind these spots, but the reality of modern online play can be just a tad different.